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Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020

Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect

Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity
Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity

PDF) Introducing COBRAs
PDF) Introducing COBRAs

THE BUILDING BLOCKS OF SOCIAL BRANDS
THE BUILDING BLOCKS OF SOCIAL BRANDS

Sustainability | Free Full-Text | The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective
Sustainability | Free Full-Text | The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective

The effect of product category on customer motivation for customer engagement behaviour - Żyminkowska - 2023 - International Journal of Consumer Studies - Wiley Online Library
The effect of product category on customer motivation for customer engagement behaviour - Żyminkowska - 2023 - International Journal of Consumer Studies - Wiley Online Library

Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials | Journal of Indonesian Economy and Business
Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials | Journal of Indonesian Economy and Business

Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context

Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1
Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1

Consumer Engagement in online brand community
Consumer Engagement in online brand community

THE BUILDING BLOCKS OF SOCIAL BRANDS On consumer-brand relationships in social media Daniël G. Muntinga, Edith G. Smit, Marjolein Moorman University of. - ppt download
THE BUILDING BLOCKS OF SOCIAL BRANDS On consumer-brand relationships in social media Daniël G. Muntinga, Edith G. Smit, Marjolein Moorman University of. - ppt download

JTAER | Free Full-Text | How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
JTAER | Free Full-Text | How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market

Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media: Journal of Strategic Marketing: Vol 29, No 1
Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media: Journal of Strategic Marketing: Vol 29, No 1

Intervening analysis of internet marketing between the relationship of brand awareness and online purchase decision of
Intervening analysis of internet marketing between the relationship of brand awareness and online purchase decision of

PDF) Introducing COBRAs
PDF) Introducing COBRAs

Consumers' Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube | SpringerLink
Consumers' Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube | SpringerLink

How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior? | the Journal of Advertising Research
How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior? | the Journal of Advertising Research

PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar
PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar

daan muntinga on Twitter: "Mind-blowing research by dr. @schivinski - and brought so phlegmatic! :-) https://t.co/GmnW6TGbQb" / Twitter
daan muntinga on Twitter: "Mind-blowing research by dr. @schivinski - and brought so phlegmatic! :-) https://t.co/GmnW6TGbQb" / Twitter

Full article: Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Full article: Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Driving COBRAs: the power of social media marketing
Driving COBRAs: the power of social media marketing

PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar
PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar

Social media marketing - Wikipedia
Social media marketing - Wikipedia

Journal of Promotion Management (1)
Journal of Promotion Management (1)