BJ Fogg Behavior Model: B=MAT(P) Extended, Part 1 of 2 - Yu-kai Chou: Gamification & Behavioral Design
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Het gedragsmodel van B.J. Fogg -
Self Improvement Daily - BJ Fogg's behavior change model is a formula: B=MAT. Behavior = Motivation x Ability x Trigger. To talk about each of those elements one by one: The behavior
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Increasing the conversion based on the Fogg behavior model | by Alex A. Szczurek | UX Planet
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Forget GMAT, Product Managers should care about BMAT | by Mohan Krishnamurthy, Ph.D | Medium