![Nike doesn't need Kobe to maintain its dominance; it has already cornered the market in basketball with an 86% share of performance sneakers, including the Jordan Brand, and a massive 96% of Nike doesn't need Kobe to maintain its dominance; it has already cornered the market in basketball with an 86% share of performance sneakers, including the Jordan Brand, and a massive 96% of](https://preview.redd.it/6na1jwjkzxu61.png?width=1336&format=png&auto=webp&s=e4d8c3c23ffbf637801ca85256e6f922b2030495)
Nike doesn't need Kobe to maintain its dominance; it has already cornered the market in basketball with an 86% share of performance sneakers, including the Jordan Brand, and a massive 96% of
![A Pair of Size-12.5 Nike Basketball Sneakers Designed for Barack Obama Are Dropping on Presidents' Day Weekend—for $25,000 A Pair of Size-12.5 Nike Basketball Sneakers Designed for Barack Obama Are Dropping on Presidents' Day Weekend—for $25,000](https://news.artnet.com/app/news-upload/2021/02/SOTHEBYS2021_0203_142957-4000_ALIVECOVERAGE-JCM.jpg)
A Pair of Size-12.5 Nike Basketball Sneakers Designed for Barack Obama Are Dropping on Presidents' Day Weekend—for $25,000
![Chinese shoppers walk past a massive Nike China billboard, advertising the company's latest basketball shoe, in downtown Beijing's shopping district on November 12, 2007. The Beijing 2008 Olympics are fast approaching and Chinese shoppers walk past a massive Nike China billboard, advertising the company's latest basketball shoe, in downtown Beijing's shopping district on November 12, 2007. The Beijing 2008 Olympics are fast approaching and](https://c8.alamy.com/comp/W00H1E/chinese-shoppers-walk-past-a-massive-nike-china-billboard-advertising-the-companys-latest-basketball-shoe-in-downtown-beijings-shopping-district-on-november-12-2007-the-beijing-2008-olympics-are-fast-approaching-and-one-of-the-hottest-races-shaping-up-is-not-among-the-athletes-but-the-companies-that-outfit-them-china-is-one-of-the-largest-emerging-markets-and-a-top-priority-for-shoemakers-fighting-for-market-share-upi-photostephen-shaver-W00H1E.jpg)
Chinese shoppers walk past a massive Nike China billboard, advertising the company's latest basketball shoe, in downtown Beijing's shopping district on November 12, 2007. The Beijing 2008 Olympics are fast approaching and
![The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's](https://sothebys-com.brightspotcdn.com/1d/76/3978542641f4885f1b5c08c3c1d2/sothebys2022-1130-165142-4737-alivecoverage.jpg)